The Hidden Dangers of Tween and Teen Skincare Obsession

In the age of social media, where beauty routines have become a digital spectacle, it’s no surprise that teenagers are increasingly diving into the world of skincare. Influencers on platforms like TikTok have turned #grwm (get ready with me) into a sensation, showcasing elaborate skincare rituals that often include multiple steps and a plethora of products.

This surge in interest has translated into a significant uptick in skincare product spending among tweens and teens, particularly in Generation Alpha (born in or after 2010). According to a recent survey by Piper Sandler, spending on skincare products among this demographic has skyrocketed by nearly 20% in 2023. While the enthusiasm for embracing skincare early is commendable, dermatologists are sounding a note of caution, expressing concerns about the potential harm of overly complicated and aggressive skincare routines.

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The Influence of Social Media on Teen Skincare Habits

Undoubtedly, social media, particularly TikTok, plays a pivotal role in shaping the skincare habits of today’s teens. The constant exposure to filtered and edited images of seemingly perfect skin creates unrealistic expectations, especially considering the hormonal challenges that come with adolescence. Influencers often glamorize products containing ingredients like retinol, alpha hydroxy acids (AHAs), beta hydroxy acids (BHAs), and essential oils, which can be detrimental to young, developing skin.

The allure of clear, radiant skin promoted by influencers on platforms like TikTok has driven a significant uptick in skincare product spending among tweens and teens, particularly those in Generation Alpha (born in or after 2010), soaring by nearly 20% in 2023, according to a recent survey by Piper Sandler.

Potential Risks of Teen Skincare Trends

The prevailing trend of creating complex “skin smoothies” by mixing various products may seem fun, but dermatologists caution that it can lead to unexpected reactions, over-exfoliation, sensitization, or allergic responses. Teens often incorporate potent ingredients like Vitamin C and retinol without understanding their impact on sensitive skin, resulting in irritation, redness, breakouts, or even contact dermatitis.

Teen Skincare: A Balancing Act

Contrary to the elaborate routines popularized on social media, dermatologists recommend a simpler approach for teenage skin. Young skin, not yet affected by sun damage and aging, does not require aggressive acids, chemical exfoliants, or supercharged ingredients. A gentle cleanser used twice daily, an oil-free moisturizing sunscreen in the morning, and an oil-free moisturizer at night are sufficient for maintaining healthy skin.

While some teens may be tempted to incorporate anti-aging products into their routines, dermatologists emphasize that there’s no need to worry about aging if the skin is clear. A daily facial moisturizer with sunscreen is crucial for preventing aging signs, with no necessity for more advanced products designed for older age groups.